Kushi is a traditional girl having belief in God and family values whereas Arnov is an arrogant rich guy who's completely opposite to Khushi's character, not having trust in God. The serial is about Khushi, Arnav and their love. The serial is dubbed from a Hindi serial named Iss Pyaar Ko Kya Naam Doon that was aired in Star Plus channel from 6th June 2011.
IthuKadhala is a popular love themed serial that is being telecast in Star Vijay from Monday to Friday by 12.30 PM.